While creating a gamer logo, it is important to understand that the visuals are everything. So, how do we create a logo that looks good everywhere and stands apart from all other competitors as well? Look no further because we are here to help.

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Here are some important bullets to keep in mind to create the best gaming logo:

The importance of the logo: Before we create a gaming logo it is very important to understand that the logo designed becomes the face of the product. It is the logo that attracts the user to a game. In other words, a logo can make or break a product. Therefore before we create a gaming logo, we have to look at the various factors that would attract a customer to it.

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The importance of color: Since, while creating a gaming logo the visuals are very important the logo should play with colors in such a way that it would leave a lasting impact on the mind of the users.

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The importance of research: While designing a logo one should find out the logos used by their competitors, identify what promotes their logo and distinct them from the others. Research helps us to design a logo completely different from your competitors and allows consumers to get attracted to your product.

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Wishmaker is online casino like no other. Fun, unique, and trustworthy, they know what players want and need. Designed and created to offer a thrilling experience in a stylish and responsible manner, their large selection of casino games, great promotions and VIP rewards make Wishmaker the winner.

We worked with Wishmaker to design a unique brand identity that really sets them apart and conveys their message. We started with a logo design, logo guideline, and proceeded with the design of a unique mascot. While working together we also delivered multiple motion and illustration projects.

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Logotype Guidelines

We designed the Wishmaker logo to properly represent the company’s values. It conveys a sense of welcoming, freedom from corporate stuffiness, and trust. Wishmaker wanted a logo that does the talking by itself, so we designed a modified logotype that is clean, modern, and memorable.

With that we prepared a Logo Guideline which outlines all the rules that apply when using the logo. It serves to aid empoyees when preparing any promo and company materials, as well as clients and press when featuring the logo in any way. This helps ensure that anyone who uses the logo preserves the company vision and doesn’t represent them different than intended.

Color Palette

A large part of Wishmaker’s brand identity is defined by its colors. As they vary depending on the type of media and color system used, the brand book we prepared for Wishmaker includes both RGB, CMYK, and HEX values of all their brand colors.

There are 3 primary colors associated with the company, and several secondary colors, which can be used for the purposes of illustrations, banners, etc. Different light values are also defined.

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Icons

To suit Wishmaker’s casino needs, we designed several icon packs in three different sets – colored, negative, and positive. This allowed their use in various contexts.

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Using same style, color, weight and size makes Wishmaker icon set cohesive. The icons have to deliver the right message so they must be used consistently for what they were originally designed for.

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“We have been working with Strong Gaming for a long time now and have achieved quite a lot. The work on our latest projects was no different. We were presented with multiple proposals and solutions when it came down to creating brand elements, logos and other designs. They were also very responsive in terms of changes, revisions and updates regarding every task needed. Everything was delivered on time. We have numerous upcoming projects down the line and we are going to continue using Strong Gaming’s services.”